Restore public confidence in vaccines

Natural-lifestyle parents in California’s anti-vaccine communities seem to believe that it’s better that their children get childhood diseases than to have toxins put into their bodies by being vaccinated. This reasoning is equivalent to brushing teeth with organic, fluoride-free toothpaste and then developing cavity – except that, unlike cavity, measles is contagious and can kill.

Given that the falling rate of immunization has allowed measles to resurge, after it was declared eliminated 15 years ago, an awareness-raising campaign is in order. It’s good that California is trying to make it harder for parents to opt out of vaccinating children, but that doesn’t diminish the need to address the public’s lack of knowledge, misinformation or distrust.

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